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    Beet.TV The root to the media revolution

    • Magnite’s Diamond Looks Ahead To Beet Retreat Berkshires
      by Robert Andrews on July 17, 2024 at 12:43 pm

      After the advertising industry decamped to the seaside of Cannes in June, movers and shakers will head to the hills. Beet Retreat Berkshires takes place at the Troutbeck Estate hotel, July 21 to 23, with 125 attendees discussing performance TV advertising, identity solutions, AI and retail media. In this video interview with Beet.TV, Cassidy Diamond, […]

    • Programmatic CTV Ads Benefit from Contextual Signals: Wurl’s Ria Madrid
      by Robert Williams on July 17, 2024 at 12:43 pm

      CANNES – Households that connect their televisions to the internet enter a digital world filled with a growing number of streaming-video apps. The publishers of those apps are seeking ways to achieve the highest sales of advertising from the automated, or programmatic, marketplace of sell-side platforms (SSPs) and demand-side platforms (DSPs). “There is a lot […]

    • Traveler Media Offers Omnichannel Reach for Brands: United’s Aaron Gallagher
      by Robert Williams on July 17, 2024 at 12:43 pm

      CANNES – In-flight magazines and catalogs are rarely found on planes these days, but that doesn’t mean marketers are left without ways to engage consumers throughout their travel experiences. With the launch of Kinective Media, carrier United Airlines is setting up a version of a retail media network to help advertisers reach advanced audiences. “We’re […]

    • Gaming Is The Next Streaming: Microsoft Advertising’s Lynne Kjolso
      by Robert Andrews on July 16, 2024 at 12:34 pm

      CANNES — For the advertising industry, the boom in video game advertising has always seemed to be just around the corner. But the world of gaming is already rapidly evolving, and with it comes a massive opportunity for advertisers to reach a highly engaged and loyal audience. With 3.4 billion gamers worldwide, the potential for […]

    • Disney Embraces Automation and Interoperability in Ad Sales
      by Robert Andrews on July 16, 2024 at 12:33 pm

      CANNES — Disney’s annual upfront meetings in New York this year included plenty of commitments to ad automation, with about 50% of its ad sales being automated and addressably led. The company offers its clients flexibility in how they want to transact, whether directly, through PG, or through biddable options. “For us at Disney, we […]

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